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Turns out, the music industry’s woes are all down to a little bald guy and his ultra-modern gadget factory. This is the line being spun by Jon Bon Jovi, who thinks that his own personal revenue stream is thining out because of the way the industry does business nowadays, rather than having something to do with the popularity of his music? And there’s nothing more depressing than an aging rocker who actually retains respect for the incompetent music industry.
Sorry Jon. Steve Jobs isn’t killing the music industry. How is it that someone of the MTV era, someone who pioneered music for TV can hold these strange views? The music hardware market has reinvigorated by Apple’s iPod range. Citing some strange idealogical reasons, we must question: does Jon Bon Jovi think we should go on buying tapes and CD walkmans forever? Jon Bon Jovi remembers most fondly ‘holding the jacket and getting lost in the album’ rather than a love of the media itself, but this doesn’t make his view any less spurious. But the bottom line is that progress was inevitable, and iTunes and the other services are only providing a service that people prefer. The CD wasn’t all that spectacular by the end of its relevance. It was clearer and smaller than the LP, but it didn’t truly add anything to the experience (so surely, the CD killed the music industry? Less baseless statements have been made). Jon Bon Jovi would have us buying Mini Discs, swamped in massive oversized record housings full of photographs of posing douches and pages of vague dedications to various broads and other figures of 80s crap rock?
And the biggest flaw in the argument is that there isn’t some form of equally valid experience to be had from purchasing music online. For all Bon Jovi knows, young music listeners may be staring into their glowing machines and deriving some form of pleasure from watching the download bar move? Aren’t digital versions of liner notes and art exactly the same thing? Or is there some kind of tiger blood significance to the use of real trees? And maybe, just maybe, having the ability to research new sounds and explore music through the application of actual knowledge is actually a good thing? ‘Not knowing what the record sounded like … looking at a couple of still images and imagining it’ is apparently key to Bon Jovi’s record appreciation. Why judge a book by its cover when you can listen to excerpts on Audio Network and make your decision based on hard facts? Face it: only the hardcore ever went to their local dive of a record store. That experience is still out there. If it goes away, it’s because nobody wanted it. And in the past, it was superceded by the radio and by Music for film.
No Jon. Everyone on page one of current affairs can tell you that the Music Industry is its own biggest problem.
And Jon: using the phrase ‘kids today’ in a sentence is cruise control for sounding like an old fart. Well, someone had to be the one to say it.
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Tags: apple, digital downloads, itunes, music industry